Digtial Marketing Timeline & Milestones
The digital world is evolving fast and the pace of innovation is becoming even faster. Its always important in anything to understand how we got here. Below we have compiled some key milestones in the digital marketing world.
AOL begins life as Control Video Corporation, which had one product: GameLine, a service that hooked your Atari 2600 to your phone line to rent games for $1.
The term “digital marketing” was first used.
Launched by Tim Berners-Lee and his team in 1991, the World Wide Web project didn’t really take off until the first successful mass-market browser, Netscape, was released in 1994.
Between ’94 and ’96, the number of people using the web soared from 16 million to 70 million.
Yahoo launches.
Amazon launches.
Google launches.
GoTo.com — an emerging search engine company that would later be acquired by Yahoo — introduced the first pay-for-placement search engine service. Advertisers were given the opportunity to bid for top search engine results on particular keywords
Google launches AdWords for advertising.
LinkedIn launches.
WordPress is released.
Facebook launches.
YouTube launches.
LinkedIn launches advertising.
Twitter launches.
Facebook and Twitter launch advertising.
First iPhone.
In February 2007, Netflix delivered its billionth DVD, and began to move away from its original core business model of DVDs, by introducing video on demand via the Internet.
Foursquare launches.
Internet advertising takes over tv advertising.
Instagram launches.
Pinterest launches.
Instagram launches Ads.
Mobile overtakes desktop browsing on the internet.
Smartphones overtake personal computers as the primary digital device for going online with the daily time U.S. adults spend with mobile media on the increase from 46 minutes in 2011 to 258 minutes in 2017.
Snapchat & Spotify launch Ads.
Over 50% of the world’s population is now using the internet. This is equivalent to almost 4.5 Billion people ( compared to 16 million in 1994 ).
