Digtial Marketing Timeline & Milestones

The digital world is evolving fast and the pace of innovation is becoming even faster. Its always important in anything to understand how we got here. Below we have compiled some key milestones in the digital marketing world.

1983

AOL begins life as Control Video Corporation, which had one product: GameLine, a service that hooked your Atari 2600 to your phone line to rent games for $1.

1990

The term "digital marketing" was first used.

1994 - 1996

Launched by Tim Berners-Lee and his team in 1991, the World Wide Web project didn’t really take off until the first successful mass-market browser, Netscape, was released in 1994.

Between '94 and '96, the number of people using the web soared from 16 million to 70 million.

1994

Yahoo launches.

1994

Amazon launches.

1998

Google launches.

1999

GoTo.com -- an emerging search engine company that would later be acquired by Yahoo -- introduced the first pay-for-placement search engine service. Advertisers were given the opportunity to bid for top search engine results on particular keywords

2000

Google launches AdWords for advertising.

2003

LinkedIn launches.

2003

WordPress is released.

2004

Facebook launches.

2005

YouTube launches.

2005

LinkedIn launches advertising.

2006

Twitter launches.

2006

Facebook and Twitter launch advertising.

2007

First iPhone.

2007

In February 2007, Netflix delivered its billionth DVD, and began to move away from its original core business model of DVDs, by introducing video on demand via the Internet. 

2009

Foursquare launches.

2009

Internet advertising takes over tv advertising.

2010

Instagram launches.

2011

Pinterest launches.

2013

Instagram launches Ads.

2016

Mobile overtakes desktop browsing on the internet.

Smartphones overtake personal computers as the primary digital device for going online with the daily time U.S. adults spend with mobile media on the increase from 46 minutes in 2011 to 258 minutes in 2017.

2016

Snapchat & Spotify launch Ads.

2018

Over 50% of the world's population is now using the internet. This is equivalent to almost 4.5 Billion people ( compared to 16 million in 1994 ).

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