We are all looking for the secret to marketing success.
Generating awareness and leads is a common pursuit for every business. But, isn't always that simple.
Attention spans are shorter, channels more diverse, and tools promise a silver bullet.
It's never that simple is the reality.
A smart strategy and approach takes time, patience and effort.
Many marketers want to have activity for activities sake. It feels good to cross things off the list whether they work or not.
Quality is the best business startegy.
And that's not just a philosophical statement. We can prove it...
"Mediocre content will hurt your brand more than doing nothing at all."
Joe Pulizzi, Content Marketing Institute
Quality Proof #1
Great content that delivers value to the target audience, creates brand equity.
What is brand equity?
It is a positive opinion about your business. To be seen as an expert or create an emotional connection your content must really deliver.
The last thing you want is present content that makes your audience think you aren't as knowledgable or qualified as you say.
Quality Proof #2
The best content builds inbound links - SEO gold that is.
A link from another site into yours tells Google you are relevant and signals the source is quality.
When you produce really valuable content -- expert insight, entertainment, or solves a problem -- then other companies and bloggers link back to you as a source.
Quality Proof #3
More shares on social media.
Sharing is free advertising when others distribute your content to their audiences. A great piece of content can get big shares which drives lots of traffic.
The more your content is distributed, the more inbound links you receive as well.
Quality Proof #4
It's all about conversion.
Driving visitors to take action is what is most important. When you get targeted visitors and build brand equity with smart Calls-To-Action it produces results.